People Buy Stories

A few years ago I worked closely with what some consider a “prominent” Internet marketer.

I will NEVER forget the day she told me, “It’s all a story. People think they know me but they haven’t got the slightest clue about me. It’s an act. So & So (no need to use real name) knows the most about me but even she doesn’t know  my whole story.”

(and for the record, So & So is no where to be found. I think she even got turned off by the “prominent” Internet marketer and cut ties)

Anyway, not only did this make me cringe. It made me feel very betrayed because what I thought was the truth via her words…was just a fabricated story for her personal gain.

BUT the good news is, it was a HUGE lesson for me both personally and professionally.

My point in telling you this?

Because people buy stories NOT your product or service.

And in my opinion, it’s OK to tell them a story as long as it won’t hurt your consumer and it’s authentic.

The “prominent” Internet marketer on the other hand…

Well, she’s brought life to what Seth Godin writes about…

“A fraud, on the other hand, is a story based on little or nothing.  It’s a story you tell primarily for personal gain. And worst of all, a fraud, when discovered (and it will be discovered), enrages your consumer—probably forever.”

And trust me my friends…

Being a “fraud” may have its perks initially BUT once word starts to “spread like wildfire on a hot summer day” from the “enraged consumer”— you might as well kiss you’re career goodbye because no one likes a FRAUD.  (I mean just look at what happened to Bernie Madoff!)

So at the end of the day… share your story because people love them!

Just make sure your story is AUTHENTIC and your WORDS match your ACTIONS.


Posted in Fake Guru, Fraud, Fraudulent Guru, Scam, Shelly Allen, Story, Story Telling, Sweat Lodge Guru, Wisdom | 3 Comments

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Are They Really Helping To Build Your Home Business?

My very good friend, Donna Stewart, made this post to her Facebook wall:

“You know how you see so many of these “lead generation/blogging/marketing” affiliate programs and all these high cost “guru” trainings and coaching  programs out here on Facebook…..

What I’d like to see are REAL examples (with documented proof) of people who bought in to these programs, trainings and coaching programs who are truly successful in their home business as a result.

Because that’s the point of these things right? To help folks become successful with their home business?”

And the reason I’m sharing it here on my blog along with my reply to it because I want to make sure my readers see it because my hope is that it’s helps in the evaluation process before joining anything of this nature.

So here’s the majority of my response to Donna’s original comment:

“Here’s the dealio and what people don’t understand about these things…

And keep in mind, this is my opinion (which we are all entitled to)…

Unfortunately, many people who come into the home business industry have a misconception of what it takes to build their business.

This could be due to several different reasons which I won’t get into here for length purposes…lol

Bottom line is, there are people who understand this misconception and they’ve taken advantage of the folk’s pain for their own gain.

It’s a shame but it happens and what people need to do…

Is understand that just because something sounds EASY & SIMPLE doesn’t mean it is…

NOR does it mean it will help them build their home business.

BUT more importantly…

People need to learn to THINK CRITICALLY, ask HARD QUESTIONS and get answers BEFORE joining anything and ask for DOCUMENTED PROOF like you mentioned.

And to take it step further… ask for references to speak to.

(I mean we have people ask us for references in regards to our business services all the time and we gladly give them names and numbers because we have nothing to hide.)

Because if they don’t… well, let’s just say the odds will be against them and more than likely, they will become another casualty of the home business industry.”

In closing, if you need help or have a question, feel free to contact me…

By inputting your information over there on the right and sending me an email.

Posted in Affiliate Marketing, Blogging, Fake Guru, Fraudulent Guru, Home Business Support, Internet Marketing, Lead Generation, Marketing System, Shelly Allen, Wisdom | 2 Comments