A Crucial Tip for Home Business Owners

There will always be people who say things about marketing styles being “out of date” or “overused” a.k.a. old school vs. new school.

Yada Yada Yada

Granted, stuff does change like technology, but here’s the thing.

Those people do that because they know there’s a BIG possibility that your efforts out here on social media or anywhere else for that matter, aren’t bringing home the bacon.  In fact, your pig is probably starving.

They know you’re frustrated.

They know you’re irritated.

They know you’re feeling like something is wrong with you.

They know you will do/try just about anything to succeed.

They also want you to buy their stuff.

Did you catch that?  They want you to buy their stuff.

Typically, their stuff is a system, a tool, coaching services, etc.  And that’s all fine and dandy because I sell stuff too.  There is absolutely nothing wrong with selling.

Here’s what I want you to understand though…

Good marketing prepares people to buy without feeling sold and it solves a problem.

That being said, the people I’ve described to you will try to CREATE and/or MAGNIFY problems in your mind and then slyly offer you what appears to be a solution.

Usually in the form of a quick fix, something easy, the latest greatest system or it could be none of those.  They might not even share the solution with you right away because they want to leave your mouth watering for more.  I won’t get into the why behind this, just know it really happens.

You’re probably thinking… “That’s great Shelly, what are you telling me this for?”

I’m telling you this for a two reasons.

  1. It irritates the shit out of me to see you get taken advantage of.
  2. I want to help you because I can’t stand seeing these folks dump the 500 piece puzzle on the coffee table and when you’re not looking, slip 3 of the pieces into their pocket leaving you without a solution and emptied purses/wallets.

And here’s what I know about you…

You know there’s more to life than what you’re living.

You’re highly intelligent.

You’re self-motivated.

You’re determined.

And I know this because if you weren’t those things, you wouldn’t have felt this message and still be reading it.

Now before I give you some help, I want to let you know, there’s a nominal fee attached.  And there’s a fee because you’re going to have to buy yourself four books.

Not only are you going to have to buy the four books but you’re also going to have to read and study these books.  And if you’re gasping right now and thinking, “I don’t have time to read.”

I’m here to tell you, if you don’t have time to read, you don’t have time for success.  PERIOD.  And if you don’t believe that, look at your current results.  How are they working for you?

Please, I’m begging you, do yourself a HUGE favor, read the following books to take advantage of this crucial tip (self-education) because many will not and the many who will not will be in the same place next year.  Spinning their wheels, broke because they keep buying stuff from people with not so good intentions and  living in frustration because success keeps eluding them.

I will close with one of my all-time favorite quotes from the late Jim Rohn:

“Formal education will make you a living; self-education will make you a fortune.”

Here are the books, in no particular order:




This entry was posted in All Marketers Tell Stories, Dale Carnegie, Home Business, Home Business Marketing, Home Business Support, How To Win Friends and Influence People, Malcolm Gladwell, Napoleon Hill, Self Education, Seth Godin, Shelly Allen, The Outliers, Think And Grow Rich. Bookmark the permalink.

One Response to A Crucial Tip for Home Business Owners

  1. Good post Shelly.
    I often find myself amazed at people buying (and selling for that matter) information for hundreds and sometimes even thousands that is easily found on the shelf of the bookstore for a couple of bucks.

    There is no “secret sauce”. The only thing people are really buying is the illusion that this person knows something special or their charismatic way of saying the same thing that is in these 9 dollar books. Weird thing is, some people do it over and over again, never getting anywhere but like paying for friends I guess.
    Jacqueline Waters recently posted..Ad Swaps, Solo Ads and Mailing Lists…

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