There is an Internet age epidemic in network marketing…
Previously successful uplines are recommending marketing methods to their downline that they have not personally used or tested for effectiveness. The end result has trusting marketers investing into marketing blindly without the promised results.
The loss of money due to misguided marketing efforts is at alarming new levels.
Making matters worse, uplines are unable to properly coach their organizations of the complexities of the marketing methods they recommend because they didn’t use them to build their own businesses.
Here’s a real life example of to prove my point…
A top ranking marketer of a major billion dollar network marketing company recently started recommending a particular marketing system to his downline. Because of his position, having multiple top earners in his group, he had an instant audience of people eager to learn from him.
The story he told about his new system seemed nothing short of revolutionary. The proclaimed results were extraordinary and the cost to learn about it was so ridiculously low that few people considered buying his new book a risk at all.
But they didn’t have the whole story.
When the marketer was asked if this revolutionary system was working for him he replied with an emphatic yes. A little put off by the question he assured that of course it was working. He went on the say he had in fact brought in 8 people into his business as a result of this system.
That’s where most people would stop questioning.
Inquiring deeper into these 8 people he had sponsored, it turned out that these 8 people were already in his organization.
So the real story goes more like this: A successful network marketers convinces 8 people in his downline to use a new marketing system and then uses that as proof that the system is tested and works as advertised to recruit new prospects into the organization.
Now, I’m not one to jump onto the bandwagon of claiming that uplines or companies are knowingly lying to you (see my video on this topic). I have yet to see the logic in why any upline would follow such a tactic. The lies may not be on purpose, though they are every bit as harmful to your success.
So why do they do it?
Imagine waking up one morning and you no longer understand what makes network marketing tick?
Your cold market strategies of placing ads in Network Marketing Business Journal (Money Makers Monthly), Home Business Magazine, and Newspapers fails to deliver the results you were accustomed to just 10 years ago. Even Internet age strategies like mass e-mail and safe-lists that created multi-million dollar businesses in 2001 barely deliver anything worth measuring.
Faced with downline looking to you for guidance, what would you do?
Marketers who rest on their previous success are doomed to fail.
This is one reason Leaders Club trainers must be active marketers in order to remain on our roster. It’s another reason we don’t share training based on opinion or the latest fads. The strategies we teach come from real marketing research – over $10 Million dollars worth. What we have found are time tested principles that we apply to every aspect of marketing and leadership in network marketing.
The results speak for themselves.
In the end, what matters more than whether or not your upline is lying to you is whether or not you want to be lied to. Are you willing to forgo your due diligence, your tracking or personal effort just to keep the hope of success alive?
Too many people talk in length in forums and blogs about building a network marketing business. They join success system after success system yet have nothing substantial to show for it.
In order to have true success you must move forward based on facts not opinion.
Nowhere else besides Leaders Club can you gain the one-on-one advice that will solve your specific marketing challenges. Not only will you learn what efforts to invest in and in what order, you’ll learn how to move forward based on your own numbers rather than the often inflated and misleading numbers found in the latest PPC e-book.
I for one prefer the truth – even if it’s not what I want to hear at first. The bottom line is that only the truth will set you free – and it’s been very good to me, my partners and my clients!
by André Vatke, Founder
If you liked this article and would like REAL information about Network Marketing delivered to your inbox regularly… you can subscribe HERE. But I gotta warn you, if you’re looking for the next new SHINY OBJECT… it won’t be for you!
Until next time…
Nothing but LOVE & FUN + DOWN & DIRTY…