Three Simple Local SEO Strategies

Since the phone book is quickly becoming obsolete…

The name of the game is to get your small business found online by local customers.

So you’ve created a website, but still don’t have the traffic that you want, now what?

Well… most likely the addition of a local search engine optimization (SEO) can jump start the process.

(Local SEO is a multifaceted approach to enable local people to find your small business online.)

Recent statistics show that nearly 90% of people are now using the Internet to find local small businesses.  So it just makes good sense to ensure that your small business is being found in online search results.

While there are countless local SEO strategies, the following three simple steps can get you started in the right direction:

Get Found
The first step in a local SEO campaign is to make sure that your business is placing on Google Local Search and Google Maps.

You’ll also want to register your website with other search engines such as Bing and Yahoo.

It’s quick and easy to do but surprisingly, many businesses have never done this simple task!

Get Reviewed
Next, you’ll want your customers to provide online reviews of your business.  You can simply ask customers directly to do this.

But to make their life easy, you can provide links to review sites in your email signature, on social media pages, and in e-newsletters.

Good reviews not only bring in more customers by providing increased credibility, they also help with search engine rankings.

Make It Easy
Finally, you want to make it clear to anyone who visits your site that you’re local.

With that being said, it’s a smart idea to add your business address and phone number on every page.  Not only does this make it simple for people to find your location and contact information.

It also helps when they conduct online searches for businesses like yours because usually, when searching, they will enter a location + the type of business for search results.   If your location is prominent on your site, you’ll place higher in search results.

In closing…

There is no magic to local SEO.

Rather, it’s rooted in common sense and smart marketing.  By starting with these three simple steps, you’ll be well on your way to enabling your local customers to find your small business.


This entry was posted in Bing, Google, Local Business Search, Local Search Listings, Local SEO, Search Engine Rankings, SEO, Shelly Allen, Small Business Marketing, Yahoo. Bookmark the permalink.

One Response to Three Simple Local SEO Strategies

  1. Henry says:

    Dear Shelly,
    Speaking of which, I recently wrote and article called

    How Your Web Pages Ranked Top in Search Engines part one

    Glimpse the deep secrets of the search engines and the secret recipe to top search engine optimization for whopping exposure and web traffic

    Search Engines and Why They Work

    Search Engines, I’ll occasionally refer to them as SE, are special sites on the Web that are intended to aid people find intelligence held on other sites. There are differences in the methods several Search Engines function, but they all perform three basic tasks:

    They search the Internet – or choose pieces of the Internet – based on important words,

    They keep an index of the words they uncover, and where they find them, and

    They give permission to users to look for words or combinations of words uncovered in that index.

    In the beginning Search Engines accumulated an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top Search Engine will index hundreds of millions of pages, and respond to tens of millions of queries per day.

    Before a Search Engine can tell you where a file or document is, it must be located. To come up with information on the hundreds of millions of Web pages that exist, a Search Engine employs special software robots, called spiders, to build lists of the words located on Web sites.

    When a spider is building its lists, the procedure is called web crawling.

    In order to construct and look after a useful list of words, a SE’s spiders have to look at a lot of pages. How does any spider kick-off its travels over the Web? The usual starting points are lists of heavily used servers and very popular pages. The spider will begin with a well-known site, indexing the words on its pages and following every link found within the site. In this way, the spidering system quickly begins to travel, spreading out across the most widely used portions of the Web.

    Once the spiders have completed the job of finding data on Web pages, the Search Engine must maintain the information in a way that makes it valuable. There are two key components involved in making the gathered data accessible to users:

    You can read the rest of this article at

    http://internet-marketing.hlsesolutions.com/index.php/2011/10/12/how-your-web-pages-ranked-high-in-search-engines-part-one/

    or
    http://internet-marketing.hlsesolutions.com/

    Kind Regards
    Henry

    I look forward to your next post

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