Since the phone book is quickly becoming obsolete…
The name of the game is to get your small business found online by local customers.
So you’ve created a website, but still don’t have the traffic that you want, now what?
Well… most likely the addition of a local search engine optimization (SEO) can jump start the process.
(Local SEO is a multifaceted approach to enable local people to find your small business online.)
Recent statistics show that nearly 90% of people are now using the Internet to find local small businesses. So it just makes good sense to ensure that your small business is being found in online search results.
While there are countless local SEO strategies, the following three simple steps can get you started in the right direction:
The first step in a local SEO campaign is to make sure that your business is placing on Google Local Search and Google Maps.
It’s quick and easy to do but surprisingly, many businesses have never done this simple task!
Next, you’ll want your customers to provide online reviews of your business. You can simply ask customers directly to do this.
But to make their life easy, you can provide links to review sites in your email signature, on social media pages, and in e-newsletters.
Good reviews not only bring in more customers by providing increased credibility, they also help with search engine rankings.
Make It Easy
Finally, you want to make it clear to anyone who visits your site that you’re local.
With that being said, it’s a smart idea to add your business address and phone number on every page. Not only does this make it simple for people to find your location and contact information.
It also helps when they conduct online searches for businesses like yours because usually, when searching, they will enter a location + the type of business for search results. If your location is prominent on your site, you’ll place higher in search results.
There is no magic to local SEO.
Rather, it’s rooted in common sense and smart marketing. By starting with these three simple steps, you’ll be well on your way to enabling your local customers to find your small business.