Being a traditional small business owner myself, I’ve discovered that there are many different variations of keywords to describe my business. With that being said, I almost let myself become overwhelmed thinking about my competition for ranking on the search engines.
But what I quickly realized is that, since I was only wanting to compete in my local area, my only competitors were the other local businesses. So that definitely changed the playing field and lowered my level of stress!
A few things that helped me when I started my local SEO were:
1. Pick one or two keywords to start with that best describe my website as a whole.
2. I used the tools available to help research my keywords, i.e. Google Keyword Tool
3. I was specific in my geographic location. For example, I live in a large area known as the Temecula Valley. Within the Temecula Valley are several smaller cities, so rather than me using the keyword “Temecula Valley Bumper Repair” when I first started, I narrowed it down to just my very local area, “Canyon Lake, CA Bumper Repair” (which today I pretty much own the first page of Google under that keyword;))
Hope that information was helpful and if you’d like more, I’ve put together an entire video series called Keywords Made Simple.
Click HERE to take advantage of that!
And I will see you soon!
- Is Your Small Business All Over The First Page Of Google? (shellyallenonline.com)