How To Pick Local, Small Business Keywords

Being a traditional small business owner myself, I’ve discovered that there are many different variations of keywords to describe my business.  With that being said, I almost let myself become overwhelmed thinking about my competition for ranking on the search engines.

But what I quickly realized is that, since I was only wanting to compete in my local area, my only competitors were the other local businesses.  So that definitely changed the playing field and lowered my level of stress!

A few things that helped me when I started my local SEO were:

1.  Pick one or two keywords to start with that best describe my website as a whole.

2.  I used the tools available to help research my keywords, i.e. Google Keyword Tool

3.  I was specific in my geographic location.  For example, I live in a large area known as the Temecula Valley.  Within the Temecula Valley are several smaller cities, so rather than me using the keyword “Temecula Valley Bumper Repair” when I first started, I narrowed it down to just my very local area, “Canyon Lake, CA Bumper Repair”  (which today I pretty much own the first page of Google under that keyword;))

Hope that information was helpful and if you’d like more, I’ve put together an entire video series called Keywords Made Simple.

Click HERE to take advantage of that!

And I will see you soon!


This entry was posted in Keywords, Local Business Marketing, Local Business Search, Local Search Listings, Local SEO, Seach Results, Search Engine Rankings, SEO, Shelly Allen, Small Business, Small Business Marketing, Tips & Tools. Bookmark the permalink.

One Response to How To Pick Local, Small Business Keywords

  1. Clive Hall says:

    I fell into the trap six months ago of using an SEO company to try and achieve google page one for mobile marketing! no chance. I have now used the google keyword tool to find the longtail keywords which have a relatively high number of local searches but demand is low. I have now built my keyword strategy around these results.
    Clive Hall recently posted..How to get good Google Positioning. What small businesses need to know

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